The event, which is expected to draw 140 representatives of travel operators and journalists from France, Belgium, the Netherlands, Germany and Britain, will be jointly held by provincial authorities in cooperation with national carrier Vietnam Airlines.

Over the past 10 months, the province has welcomed over 5.9 million travelers, including nearly 2 million foreign visitors, up 7 percent over the same period last year, according to the provincial Department of Culture, Sports and Tourism.