The bridge in Da Nang is designed to make visitors feel like they're taking a stroll
on a shimmering thread stretching across the hands of gods. Photo by AFP/Linh Pham

The glimmering golden bridge has been crowded with gleeful visitors taking selfies at the country's latest eccentric tourist draw.

Designed to make visitors feel like they're taking a stroll on a shimmering thread stretching across the hands of gods, the "Golden Bridge" has attracted hordes of guests since it opened in the Ba Na Hills near Da Nang in June.

Images of the bridge have gone viral on social media, much to the surprise of the architect who had no idea it would attract so much attention.

"We're proud that our product has been shared by people all over the world," principal designer and founder of TA Landscape Architecture, Vu Viet Anh, told AFP.

At 150 meters long (490 feet), the bridge snakes through the forest high up in mountains first developed by French colonists as a hill station in 1919.

Today the area is a major tourist attraction, boasting a cable car, replica French medieval village - including faux castle and cathedral - manicured gardens and a wax museum featuring statues of Lady Gaga and Michael Jordan.

The only remnants of the original French occupants are the crumbling remains of their holiday homes that can still be spotted from the cable car.

But visitors are mostly interested in the newly built Cau Vang, which means "Golden Bridge" in Vietnamese.

"The bridge is beautiful with an amazing architectural style, from here we can see Da Nang City, it's so nice," Nguyen Trung Phuc told AFP.

Another visitor, Nguyen Hien Trang, said: "I have travelled quite a lot but I've never seen any bridges as beautiful as this one."

Visitors walk on the Golden Bridge. Photo by AFP/Linh Pham

The Ba Na Hills project was built by Sun Group, which has divided opinion with audacious projects elsewhere in Viet Nam.

In 2016 it opened a cable car on Viet Nam's tallest mountain Fansipan in the tourist hotpot Sa Pa, prompting complaints from locals who felt it spoiled the landscape and took business away from trekking guides.

Viet Nam is no stranger to off-the-wall attractions.

A "crystal cloud" installation of 58,000 shimmering Swarovski beads in the rice-terraced hills of northern Viet Nam opened earlier this year, while the surreal "Crazy House" hotel in central Da Lat, designed to look a trippy treehouse, has long attracted legions of curious visitors.

The country has long sought to boost visitor numbers and position itself as a must-see destination in Southeast Asia.

It clocked 13 million foreign visitors last year, mostly from China - a far cry from the 35 million international visitors to Thailand in 2017.

Golden Bridge designer Anh said he already has another project in the works: a silver bridge made to look like a god's strand of hair that will connect to his existing structure in the Ba Na Hills.