The project, which involves upgrading the power grid infrastructure on the river, building piers and public restrooms, and collecting garbage, aims to boost tourism and attract more visitors to the floating market.

In the long term, the city will call for investment in new hotels near the market.

It is important to upgrade the floating market since 70 to 80 percent of domestic and international tourists to Can Tho visit it, Luan said.

In addition to tourism activities, the city hosts many extracurricular activities at the market for students from other provinces.