The annual event attracts travel agents, hotels and representatives from tourism promotion agencies of 39 cities and provinces nationwide to publicize their brands and offer tourist products to local and international travelers.

Travel agencies, airlines taking part in the event, including Saigontourist, Ben Thanh tourist, TST Tourist. HCMC Tourism Association, Vietnam Airlines and others will offer discounts on tours and cheap airfares during the event.

Various activities including photo exhibition on Ho Chi Minh City Tourism; meeting between leaders of the tourism industry of provinces and cities and holiday makers; art performances and among will be held during the festival.

The event’s organizer, the HCM City's Department of Tourism will award around 100 tourist prizes to outstanding travel agencies and start-up enterprises.