The Ministry of Culture, Sports and Tourism on September 9 launched a board to canvass for the establishment of the Viet Nam Cultural and Cuisine Association with the goal of promoting Vietnamese food culture to the world.
The launch was within the framework of the International Travel Expo 2016 in Ho Chi Minh City.
The board will call on experts, researchers and organisations working in the fields of culture and cuisine to participate in the association.
Nguyen Quoc Ky, head of the board and Director General of Vietravel company, said that the birth of the association will give a boost to efforts to make the Vietnamese cuisine into a national brand.
The association will serve as a promotion channel to improve the food industry in particular and the tourism sector in general, he added.