According to Bui Thang, Bao Loc People’s Committee’s Chairman and head of the festival’s organising board, the highlight of this year’s festival will be a night to celebrate Bao Loc city’s B'lao tea brand which has been around for decades, and honour outstanding tea growers.
During the festival, a seminar on measures and conditions for the development of Vietnam ’s tea sector, a tea products exhibition, a tea drinking night and a parade will take place.
Vietnam now ranks fifth in tea exports in the world. The country’s tea products are present in 110 countries and territories.
In 2009, Vietnam earned 178 million USD from export of 133,000 tonnes of tea, a year-on-year increase of 21 and 27.3 percent in value and volume, respectively.
The country expects to ship 120,000 tonnes for 200 million USD in 2010.
Tea growing and processing started in Bao Loc in the 1930s. The acreage for tea trees makes up 50 percent of agricultural land in the locality.
The city gains an annual output of 72,500 tonnes with a revenue of 500 billion VND (25 million USD), equal to 20 percent of the local industrial production value.