A fruit parade marked the start of Southern Fruit Festival at the Suoi Tien Cultural Tourist Park in Ho Chi Minh City on June 1.
The festival is expected to help promote the potential for fresh fruit of Vietnam, especially of the southern region, contributing to upholding the unique culture of the country and promoting the image of Ho Chi Minh City as a tourist destination.
The event is also a chance for farmers and distributors to cement their ties with customers for their own benefits and help increase the value of Vietnamese fruits.
Prominent at the event, which attracts farmers from 18 cities and provinces, is a floating market made of 70 boats which sells 45 kinds of fruits at much below market prices, including some from the US and China.
The event will last until June 16. Specially, the floating market will run during summer vacation and is expected to attract one million visitors.