The events attracted the participation of representatives of Vietnamese Embassies in Italy and Spain, tour operators, hotels, tourism bloggers, and local press.
Speaking at the roadshows, Vice Chairwoman of VNAT Nguyen Thi Thanh Huong stressed that Viet Nam had more than twenty world nature and culture heritage sited including Ha Long Bay, Complex of Hue Monuments, Hoi An Ancient Town...
Many famous destinations have been ranked by the world's leading medias such as CNN, BBC, TripAdvisor, Telegraph...
Since 2015, Viet Nam has exempted entry visa for citizens of five Western European countries including UK, France, Germany, Italy and Spain.
In the first nine months of 2017, there were more than 43 thousand Italian visitors (increasing 13.2% over the same period of 2016), and 51 thousand Spain visitors (+21.7%) to Viet Nam.
The roadshows were an opportunity for tourism companies of Viet Nam, Italy and Spain to share information, seek cooperation and promote bilateral visitors exchange.