The common tourism brand was built from 2014 under the support of EU-ESRT Project. The logo is designed with the image of “open heart” in shape of number 3 and 4 main colors which presents the collaboration of the three localities and their key tourism products. It also includes a common website at http://theessenceofvietnam.com.
Addressing at the launching ceremony, Vice Chairwoman of Viet Nam National Administration of Tourism, Ms. Nguyen Thi Thanh Huong appreciated the effective cooperation among the three central localities for years. Notably, the establishment of common tourism brand and two typical tourism products including “Heritage route” and “Natural route” contributes to promoting a common destination of Thua Thien Hue – Hue, Quang Nam and Da Nang called “The Essence of Vietnam”.
On this occasion, enterprises from the three central cities, provinces introduced their tourism services and products such as cruise tourism, leisure tourism, Ao dai show, etc.