China is one of the most largest source markets in the world. According to China National Tourism Administration, in 2016, the number of China’s outbound tourists reached 122 million and total consumption reached $109.8 billion. China is listed in the top leading markets sending tourists to Viet Nam. In 2016, Viet Nam welcomed 2,696,848 Chinese tourist arrivals, increasing by 51.4% over 2015, accounting for 27% of the total number of international tourist arrivals to Viet Nam.
The roadshow in China is part of the national tourism promotion program in 2017. The roadshow is expected to attract the participation of numerous Chinese travel enterprises and media agencies.