A group of international experts will arrive in Vietnam on July 11 to help the country create a tourism marketing strategy and an action plan for tourism development in the future.
The visit is being conducted by the European Union funded Environmentally and Socially Responsible Tourism (ESRT) project in Vietnam.
The experts will help the Vietnam National Administration of Tourism (VNAT) develop promotional strategies for the short term (one year), medium term (1-3 years) and long term (more than three years) and assist the VNAT Market Department in analysing data from seven key markets.
They will write reports on trademark concepts and implementation strategies for target groups, as well as communication channels, marketing tools and action strategies, and also work with relevant partners to develop appropriate trademarks.
The VNAT and the Ministry of Culture, Sports and Tourism recognise that advertising and promotion are key factors in developing the tourism sector and improving its competitiveness in the international market. However, tourism is now only being promoted through specific events, trade fairs and publications. Vietnam urgently needs to use new trademarks and modern promotional and advertising tools to highlight its image for tourism.
Vietnam aims to promote its image at the Tourism Fair in London this November and the International Tourism Exchange (ITB) in Berlin in March 2013.
The VNAT reports that by the end of June, Vietnam attracted more than 3.36 million foreign visitors and 17.5 million domestic tourists, earning around VND75,000 billion.