This is the first tourism promotion workshop held by the Taiwan Tourism Bureau in Vietnam. The workshop aims to promote new Taiwan tourism image as "Taiwan - The Heart of Asia" and "Project Vanguard For Excellence"; to exploit emerging markets in South East Asia, including Vietnam to attract international tourists to Taiwan.
VNAT organized "Vietnam Tourism Roadshow in Taiwan" twice in 2009, 2010 and achieved positive results. In 2009, the number of tourists from Taiwan to Vietnam reached 271,643 arrivals; in 2010, this number was 334,007 arrivals, up 23.7% over previous year; and in 2011, there were 361,051 arrivals, up 8.1% over 2010.
In the workshop, the Vietnam Economic & Culture office in Taipei and the Taipei Economic & Culture office in Vietnam signed a memorandum of understanding on tourism cooperation to facilitate and promote tourism exchanges, cooperation between the two sides.
Speaking at the event, Deputy General Director of VNAT Nguyen Manh Cuong said that the workshop helps Vietnam's travel agencies and tourists to understand more about Taiwan tourism and Taiwan would become a favorite destination of Vietnamese tourists.
In the working program in Vietnam from 8th -11th May 2012, beside the promotion workshop, the Taiwan tourism delegation also made survey on Vietnam tourism market, visited and worked with leaders of VNAT, VITA (Vietnam Tourism Association), discussed on cooperation issues as: supporting tourism promotion, organizing seminars on investment tourism, conducting specialized tourism programs, training tourism management human resources ...